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But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. The new marketing myopia occurs when marketers fail to see the broader. Thinking about management 1990 and the marketing imagination. Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the worlds best business and management experts. Also, you can read online marketing myopia full book.
Pdf corporate marketing myopia and the inexorable rise of a. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. His most recent books are thinking about management 1990 and the marketing imagination 1983, both from free press. Packards 1957 hidden persuaders and levitts 1960 marketing myopia, marketing as both an academic and business discipline has become more sophisticated in. Related content and download information correct at time of download.
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